Connecting the Right Camp to the Right Child

Like an individual, every summer camp has a personality. The challenge is communicating exactly who you are while meeting new families. We want to get to know everything about your camp and be your voice with prospective campers. At Campfire, we truly believe in summer camps. They have perpetually created a powerful environment for children to learn values, face challenges, and form a strong sense of self-identity. 


So how does a family know what camp is right for them? We believe it is about how the camp communicates to the family. We have the research and the experience to back the recruiting methods we know can your camp. Our goal is not to change your camp but help families better understand why you are noteworthy, what differentiates you from the rest. Without competitive recruitment strategies, summer camps get lumped together. Families want a camp that is as unique as their own child. We will help communicate your purpose to families that are looking for exactly that.


In addition to finding new families, we’ll help you keep a focus on your current community. Retention is a huge yet often overlooked part of the recruiting process. Our system tracks trends among your current camp families in order to show you how well you’re keeping them coming back. We’ll also analyze your customer relationship and the communication channels you use, making sure that your current families are getting the best possible experience.


We recognize how hard it is to get parents to commit to camp. With data backed by industry standards and relevant research, we’ll work with you to determine how effective your recruiting process actually is. After identifying opportunities in your recruiting process, we’ll help you implement new strategies and make sure you’re staying up to date with the current best practices of the summer camp industry. Recruiting is all about staying competitive with those around you. We have the research and experience to bring you to the next level.


What We Do

and Why It Matters